Client:
Nautilus GSA

Objective:
Develop a capabilities direct mailer that works within the graphic system of Nautilus GSA.

Strategy:
Nautilus GSA is a distributor of Nautilus exercise equipment that sells primarily to the military. We needed to develop a piece that worked with the tagline "Fitness is the Mission." We continued the system used on the website by incorporating photos of military personel in situations where strength and endurance are needed. We juxtaposed these images with photos of people using the Nautilus equipment.

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 Nautilus GSA
 Conley Canitano
 Avery Dennison
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